Qatar Airways has been crowned World’s Best Airline for a record ninth time by Skytrax, reaffirming its dominance in the aviation industry and earning further accolades including World’s Best Business Class, Best Airline in the Middle East, and Best Business Class Airline Lounge.

Meet Sama, the world’s first AI-powered digital human cabin crew, who is now making waves on social media as the face of Qatar Airways’ innovation. Sama’s Instagram account, @SamaOnTheMove, combines travel tips, personal stories from her layovers, and behind-the-scenes glimpses into life as a cabin crew member, offering a fresh perspective for travellers worldwide.