Pullover with a purpose: Virgin Atlantic reissues Princess Diana classic

14 Nov

The iconic navy “Fly Virgin Atlantic” jumper worn by Princess Diana in 1995 is being re-issued by Virgin Atlantic in limited numbers to raise funds for Save the Children.

For UK-based business travellers who rely on seamless and stylish journeys, this initiative stands out because the airline’s collaboration highlights travel brands engaging meaningfully beyond tariffs and logistics - reinforcing how your business travel partner can support wider causes while you’re on the move.

Virgin Atlantic has timed the release to mark the 30th anniversary of the Princess wearing the original jumper on 20 November 1995. A first drop of 250 re-created crew-neck sweatshirts will be available exclusively via the airline’s Retail Therapy online store, managed by Tourvest. The design remains loyal to the original oversized navy sweatshirt: printed with the vintage “Flying Lady” motif in a 1930s pin-up style, with the words “Fly” and “Atlantic” either side and “Virgin” on the icon’s cape. Crafted from soft cotton and offered in adult and limited children’s sizes, the jumper is pitched as “a timeless classic for a gym run, taking to the skies, or gifting joy this Christmas.”

Priced at £59 for adults and £47 for children’s sizes, each jumper sold will see £10 donated to Save the Children, with Tourvest waiving its retail fee to maximise the charitable contribution. In addition, Virgin Atlantic is making a special donation to The Diana Award, thereby continuing the late Princess’s youth advocacy legacy.

Sophie Woodford, Head of Creative and Design at Virgin Atlantic, said:

“Princess Diana’s Virgin Atlantic jumper became an icon of freedom and individuality. Replicating it for Save the Children lets us celebrate her legacy with a fresh twist, combining style, purpose and a little Virgin Atlantic spirit along the way.”

Claire Sanford, Conflict & Humanitarian Director at Save the Children UK, added:

“I’ve seen firsthand how the Children’s Emergency Fund brings light to the darkest moments, restoring hope, dignity, and the promise of a future for children caught in crisis.”

And Nicola Terry, Chief Marketing Officer of Tourvest Retail & Catering, remarked:

“We’re proud to play a part in this meaningful collaboration. By waiving our associated fees, we’ve ensured that more funds go directly to Save the Children, helping to make a real difference for children affected by crises worldwide.”

Paul Baker, Sales Director of Global Travel Management, comments:

“It is encouraging to see a travel-brand initiative that reflects the values of today’s business traveller - where representing your company on the move can also reflect purpose and positive impact. For UK-based business travellers, partnering with a TMC able to identify such offers and responsible options makes the difference in how you travel and what your travel programme stands for.”

In light of this, Global Travel Management’s clients should consider how such initiatives reflect the wider ethos of their travel programmes - from sustainability and responsibility to employee wellbeing - all of which can enhance your company’s brand while you’re on the move.

If you would like further information about Virgin Atlantic routes, fares and availability, please contact your Global Travel Management Account Manager.