Emirates launches exclusive Signature Series of authenticated, signed football shirts

24 Nov

Emirates has unveiled the Emirates Signature Series, a new collection of authenticated, signed football shirts from its long-standing partner clubs including Arsenal, Real Madrid and AC Milan.

This announcement will be of particular interest to UK-based business travellers who fly frequently with Emirates, as the collection highlights the airline’s continued investment in premium experiences, global partnerships and philanthropic initiatives that resonate strongly with many of our customers.

Drawing on more than a decade of football heritage, the Emirates Signature Series features shirts verified by The Bootroom Collection, ensuring collectors receive a fully authenticated piece of sporting history. Each shirt is presented in a bespoke display box and includes a certificate of authenticity and a security hologram. The certified shirts carry autographs from some of football’s biggest names, including Bukayo Saka, Declan Rice, Kylian Mbappé, Luka Modrić and Vinícius Júnior, giving fans and collectors the chance to acquire genuine memorabilia.

The collection is available exclusively at the newly refurbished Emirates Official Store at the Emirates Group Headquarters, as well as at The Bootroom Collection’s stores in Dubai Mall (near KidZania) and The Avenues at Atlantis, The Palm. Emirates also plans to make the jerseys available online through both the Emirates Official Store and The Bootroom Collection websites.

Proceeds from the Emirates Signature Series will support the Emirates Airline Foundation, the airline’s non-profit organisation providing humanitarian and philanthropic support for children worldwide. The Foundation currently backs 14 projects in nine countries. In addition, part of the proceeds will benefit the charitable organisations associated with each partner club, reflecting Emirates’ collaborative approach to community development and global social responsibility.

The announcement coincides with the reopening of the Emirates Official Store at the airline’s Group Headquarters. The revamped 126-square-metre store offers an enhanced retail environment, featuring exclusive merchandise, travel essentials, aircraft models in the latest Emirates liveries and clothing for all ages. A dedicated showcase for the Emirates Signature Series forms part of the redesign, allowing customers to experience the memorabilia concept firsthand.

Emirates also plans to extend the Signature Series across other major partnerships, including sailing, cricket and cycling, offering further opportunities for collectors to engage with the airline’s sporting collaborations.

Paul Baker, Sales Director at Global Travel Management, said

“This latest initiative from Emirates reinforces the airline’s commitment to delivering exceptional experiences both in the air and on the ground, something that is highly valued by UK-based business travellers who rely on trusted, premium carriers for their international journeys.”

If you would like more information about Emirates flights, please contact your Global Travel Management Account Manager.