British Airways enhances business travel experience with new Club World amenity kits from London Gatwick

30 Oct

British Airways has launched a new limited-edition range of amenity kits for its Club World business-class cabin on flights from London Gatwick Airport, featuring British artwork and London-produced wellness products.

This update will be of direct interest to corporate travellers because enhancing the in-flight experience is a growing expectation in business travel. UK-based clients flying internationally can benefit from comfort and sophistication while representing their organisations.

The kits offer four unique and bold designs created by British artists via the art platform Rise Art, and include specially-formulated skincare products by the London-based wellness brand anatomē. The amenity kit is available exclusively to customers flying in Club World from London Gatwick from 26 October 2025.

Calum Laming, British Airways’ Chief Customer Officer, explained:

“At British Airways we’re always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding home-grown British talent and wellness products by anatomē. The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”

From a practical business travel perspective, the kit includes a bespoke 10 ml moisturiser and a 3 ml multi balm from anatomē, along with ear-plugs, a dental kit, an eye-mask and socks. The skincare elements are formulated with aloe vera, hyaluronic acid, organic shea-butter and rosemary oil, making them specifically suited for the rigours of flying and beneficial for frequent travellers seeking to maintain hydration and comfort at altitude.

Sustainability considerations have also been built-in: the anatomē products use recyclable aluminium packaging, set to remove 26.5 tonnes of single-use plastic annually. The travel bags are crafted from fully recycled fabric, and the socks are made from recycled polyester; even the dental kits and ear-plugs come in paper-wrapped packaging with bamboo toothbrushes.

For UK-based companies and business travellers, this launch underscores how the travel supply chain is evolving - expectations now go beyond seating or WiFi to include wellness, design and brand-experience. As the leading UK-based independent travel management company, Global Travel Management recognises that those small enhancements contribute to overall traveller wellbeing, productivity and employer branding. Sales Director Paul Baker notes:

“This kind of premium travel experience helps UK business travellers arrive refreshed and ready to engage the moment they land, which is essential when time is money.”

Companies reviewing their business travel programmes should consider how such enhancements create value, from boosting traveller satisfaction to reinforcing corporate image. As the kits are only available on Club World flights from London Gatwick, travel bookers should discuss with their Global Travel Management Account Manager whether their itineraries and carrier choices align with these upgraded offerings.

For more information about British Airways flights from London Gatwick, please contact your Global Travel Management Account Manager.