SAS has been named European Airline of the Year 2026 at the prestigious Grand Travel Awards, a recognition that highlights the airline’s improved reliability, enhanced premium offering and renewed focus on customer experience.

The award, voted for by travel agencies and industry professionals, underscores SAS’ progress in punctuality, Business Class services, lounge access and route expansion—improvements that are particularly important for UK-based business travellers who rely on efficiency and comfort when flying for work.