LATAM wins again as South America’s Leading Airline and revamps premium business travel experience

4 Nov

The South American carrier LATAM Airlines has unveiled a comprehensive redesign of its Premium Business offering, inspired by the identity, landscapes and hospitality of the region.

For UK-based business travellers it signals an opportunity: as global companies extend or revisit long-haul operations, a premium cabin crafted around Latin-American service and design could enhance comfort and experience on key routes into South America and beyond, aligning well with business travel needs.

LATAM explained that the refreshed product “blends nature and conscious luxury to offer an authentic and sophisticated experience, aligned with Latin American identity.”

Among the enhancements are:

A new colour palette inspired by the Pacific Ocean blue, Amazon rainforest green and the desert/Andes warm tones.
Redesigned amenity kits featuring cosmetics from the sustainable brand Costa Brasil, drawn from Amazon-inspired natural resources.
Upgraded meal and beverage service including a three-course lunch/dinner offering, refreshed cocktail list and enhanced coffee experience.
A personalised service model with more intuitive, attentive cabin service protocols.

Paul Baker, Sales Director at Global Travel Management, comments:

“This development underlines why selecting the right carrier matters for business travel — UK travellers flying into Latin America will benefit from a refined service and cabin environment tailored for premium travel.”

In addition, LATAM has been recognised for its overall service excellence: the airline has once again been named World Travel Awards South America’s Leading Airline 2025, marking its tenth consecutive year of the accolade. This demonstrates its strength in delivering business travel-friendly flights to, from and within South America.

For UK-based business travellers considering flights to the region, the repositioning of LATAM’s premium cabin means a more comfortable, culturally rich and service-oriented experience on board - an important factor when time is tight and service matters.

Contact your Global Travel Management Account Manager for more information.