Global Travel Management wins dual awards for excellence in business travel

9 Dec

Global Travel Management has celebrated a double success at the Advantage Travel Partnership’s Big Celebration Lunch, with Managing Director Scott Pawley winning the Travel as a Force for Good award and Marketing Director Mark Wilson receiving the Best Marketing Campaign/Initiative accolade.

This recognition is significant for UK-based business travellers because it reflects Global Travel Management’s continued investment in sustainable, resilient and innovative business travel solutions - helping customers travel more efficiently, meet ESG goals and enjoy enhanced traveller support.

The event, held on Friday, 5 December 2025 at 8 Northumberland Avenue in London, brought together leading organisations from across the travel management sector to celebrate excellence and outstanding achievement. Global Travel Management emerged as a standout performer, reinforcing its commitment to innovation, sustainability and exceptional customer service.

Scott Pawley, Managing Director and founder of Global Travel Management, received the Travel as a Force for Good award, which honours members who champion sustainability and positive impact through community or global initiatives. His win follows a strong year of recognition for Global Travel Management, including the company’s award for Business Travel Team of the Year 2025 at the Business Travel People Awards in October, where the business also reached finals in three categories. Scott himself was a finalist in the TMC – Above and Beyond category, reflecting his hands-on leadership during global travel disruptions.

A core component of Scott’s achievement is the GTM Carbon Offset Programme, which supports customers in offsetting greenhouse gas emissions generated through their business travel. Extending this commitment beyond client services, Scott broadened the initiative to include GTM’s full operational footprint - covering office utilities, waste, company travel, commuting and remote working emissions. He further expanded the programme to offer free carbon measurement and offset support to local businesses near GTM’s head office.

As Scott Pawley said,

“Our goal is to make sustainable travel not just an option, but a seamless part of every journey, benefiting our clients, our team and the planet.”

In a second triumph for the company, Mark Wilson, Marketing Director, secured the Best Marketing Campaign/Initiative award for Global Travel Management’s comprehensive rebrand and website relaunch in July 2025. Designed to position the company as the premier partner for UK-based firms with international travel needs, the campaign combined creativity, market research and data-driven insights.

The “Go Global – Stay Local” theme showcased Global Travel Management’s international reach through Advantage partnerships in more than 80 countries, paired with personalised UK-based support. Research with more than 200 UK travel professionals identified key pressure points - such as complex itineraries, cost control challenges and gaps in ESG reporting - which informed targeted messaging for four key personas: Travel Managers, Travellers, Finance Teams and HR Teams.

Creative elements included a refreshed, vibrant logo symbolising dynamic journeys, persona-specific colour palettes (lavender for Travel Managers, bergamot for Travellers, lime for Finance and cream for HR), and interactive online features highlighting real client success stories. The multi-channel rollout - which spanned social media, PR, email campaigns and thought leadership articles - also incorporated a teaser video viewed thousands of times and AI-powered tools including Savings Estimators.

The impact was substantial: Website traffic rose 220% in Q3 2025, SEO scores increased from 62 to 92, new enquiries grew by 75% (with 40% driven by AI referrals) and conversion rates surpassed 20%. In just three months, these improvements contributed to new client wins, including mid-market corporates. LinkedIn impressions also increased by 150%, and the rebrand played a key role in Global Travel Management securing the Business Travel Team of the Year award.

As Mark Wilson noted,

“Creative execution yields enduring business value - this campaign proves how understanding our customers deeply drives real growth.”

These awards reflect the powerful combination of Global Travel Management’s sustainability leadership and innovative marketing, reinforcing the company’s position as a trusted, forward-thinking partner in business travel. They signal to customers that Global Travel Management will continue delivering cutting-edge solutions that prioritise traveller wellbeing, cost efficiency and environmental responsibility.

Paul Baker, Sales Director of Global Travel Management, said,

“These awards highlight the practical benefits our customers gain every day - from more sustainable options to smarter tools and better support for every aspect of their business travel.”

Please contact your Global Travel Management Account Manager if you would like further information.